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During the first week of October the ASV marketing team – Anton Viljoen jr., Gabriel Viljoen, Abie Loubser and George Erasmus – attended the Fruit Attraction trade show in Madrid. “This was a good show with a strong Spanish focus. Although the language barrier was a bit of a challenge, the exhibition was truly top class. It was also a good opportunity for us to introduce our marketing team to our receivers and provided the occasion to finalise approximately 90% of our EU and UK marketing programmes for the season ahead,” explained Anton Viljoen.