ASV Farms has planted Joybells, a new South African variety bred by the Agricultural Research Council

Photo: Joybells, ARC bred new variety

We have planted Joybells, an early red seedless variety with bell shaped berries. Joybells is a “grower-friendly” variety that has been well received in the market place. It was bred by the ARC (Agriculture Research Council) of South Africa. Since its release three years ago, it has created a lot of excitement about this great new variety and the demand for this variety is currently outstripping the supply.