ASV Farms has appointed Hanri Nel as Marketing Logistics Coordinator for the company. ASV Farms Export manager George Erasmus explained that since 2016 ASV Farms has expanded their production from 1.6 million to 2.7 million cartons of table grapes with the same management team. “The additional production has created a growing need for additional capacity within the ASV Farms Team, and we are pleased to welcome Hanri to our team and look forward to the new ideas and perspectives on marketing,” explains George. “We are pleased to welcome Hanri to our team, as she will have an important role in assisting George with logistics and client communication,” says ASV Farms Director Anton Viljoen.

Hanri is originally from Upington. She holds a master’s degree in Marketing from the Northwest University in Potchefstroom and spent three years lecturing in marketing at Northwest University. Prior to joining ASV Farms, Hanri had been working in the Table Grape industry in the Western Cape for two years.

“I am excited to be joining ASV Farms. As this company has a well-established brand, I will be building on work that has been done already and will be maintaining and expanding the brand within our international markets. The role I see for myself with ASV Farms is in sales, logistics, customer communication and branding communication,” says Hanri.